How important is the data? Maybe you don't realize it but more that in society of social media we are in the society of data, data captured in the background, often without our knowledge.
You enter a site and you are profiled (thanks AI), you log in to a social network and the manager starts to steal all your habits. You will surely have heard or read this what happens around Facebook these days due to this that made the company Cambridge Analytica.
As part of my activities working I immediately realized how much it is that concept is true that often everyone (those who do business) imply almost in every moment of their day:
more The user's data is important.
Think about it for a moment. Trump's election as president is more and more it is clear that it is occurred thanks to a large marketing campaign (manipulating the perception of American voters or not, this has not yet been understood). Marketing draws its strength from user data. Where is data on users, their habits, lifestyle, hobbies, etc. found nowadays? Everywhere on the internet and especially on social media!
The sale of user data, especially for social networks, can be say that it is almost equivalent to the sale of gold! It's strange to me that world public opinion has only realized with the scandals of recent days that there is something below the request for our data! And’ a little Pulcinella's secret: everyone knows it but pretends not to know it. But then, in your opinion, how are the IT megastructures of social media or search engines financed?!
Data is the essence of society. today and can be collected and used fraudulently or to improve people's lives.
So far you have had the opportunity to read and understand their incorrect use, below I will explain why it is are important and useful and how they could be used correctly.
A few years ago I was contacted by the consortium of traders in my municipality of residence because they were looking for solutions to relaunch the local economy. Among the many problems and complaints that arrived at the meeting, there were many solutions but no data that supported those solutions. I proposed (in vain) a geomarketing survey aimed at understanding what the real needs of the inhabitants who orbit around the activities are. commercial Casalnuovesi. A detailed investigation on a limited sample; I proposed it because it was without data it makes no sense to talk about the establishment of a one-way system, increasing/decreasing parking spaces, creating and dismantling pedestrian areas. The ABC in this case is more in general in all activities administrative procedures that have an impact on a territory should be:
but what does the citizen/user say? What do you think? What does he do?
Here collecting this type of data is fundamental and correct nowadays especially because it is possible to have a sample and real forecasts on where an area is going. No social network or large holding company like Google can collect this type of data because it is they are punctual, highly localized and highly volatile. This collection must obviously be regulated and the user must be aware of providing his personal data.
When you hear about data mining, machine larning you are referring to all those activities developed in the IT field which serve to process, research and re-process data to know and understand the trend of a certain phenomenon. They are methodologies and procedures born in recent decades that exist thanks to the massive collection of data.
Data is essential to society. today(I repeat myself) but it is equally essential that they are collected and managed in the interests of the citizen and not for the economic interests of a few.